With fragrance sales to date topping $850 million at retail globally since its 2003 inception, Céline Dion’s scent franchise remains a strong presence in the mass market. Coty Beauty, her scent licensee, is aiming to add to that total in September with Signature, a new women’s juice.
“The fragrance category is all about dreams, and Céline Dion has shown repeatedly that she is an icon who touches people,” said Marsha Brooks, vice president of global marketing, fragrances, for Coty Beauty. “Celebrity fragrance franchises generally don’t last as long as fashion brands, but Céline has proven that she has incredible longevity in a category where there is always something new. We see our collaboration with her as a very long-term project, and our sales remain very solid.”
While Brooks wouldn’t talk numbers, industry sources estimated that Dion’s existing seven pillar scents have generated sales of more than $40 million at retail globally year to date. Dion’s scents are sold in 35 countries, with about 55 percent of the brand’s sales done in Europe, and the U.S. accounting for the remainder of the business. Sources estimated that Signature could do about $20 million at retail globally in its first year on counter, with the U.S. accounting for about half that total.
The juice, concocted by Firmenich perfumer Ilias Ermenidis, has top notes of mimosa blossom, pink lady apple and juicy guava; a heart of Indian jasmine, rose essence and magnolia blossom, and a drydown of sensual musk, amberwood and sandalwood. Mimosa and wood are in nearly every Dion fragrance, said Brooks, because they remind the star of her Canadian childhood.
Eaux de toilette in three sizes — 0.5 oz. for $16, 1 oz. for $27 and 1.7 oz. for $34 — will be offered. The scent will be sold in about 28,000 mass market and drugstore doors in the U.S., with total global doors topping 50,000. The scent is also sold in Dion’s Las Vegas boutique, which Brooks calls “a showcase” for the brand. Continuing the Las Vegas connection, Coty Beauty also advertises in the programs for her shows there, which resumed in March of this year. The brand plans to sample at the shows as well, and there is a dedicated Web site, celinedionbeauty.com.
Print advertising, shot by Peter Lindbergh, is slated to break in October fashion, beauty and lifestyle magazines, said Brooks.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)