By  on July 22, 2011

With fragrance sales to date topping $850 million at retail globally since its 2003 inception, Céline Dion’s scent franchise remains a strong presence in the mass market. Coty Beauty, her scent licensee, is aiming to add to that total in September with Signature, a new women’s juice.

“The fragrance category is all about dreams, and Céline Dion has shown repeatedly that she is an icon who touches people,” said Marsha Brooks, vice president of global marketing, fragrances, for Coty Beauty. “Celebrity fragrance franchises generally don’t last as long as fashion brands, but Céline has proven that she has incredible longevity in a category where there is always something new. We see our collaboration with her as a very long-term project, and our sales remain very solid.”

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