By  on April 2, 2010

Seven years and $850 million in global retail sales later, Celine Dion’s fragrance business goes on — with a new scent due in September.

The fragrance, Pure Brilliance, marks the beginning of another fragrance pillar for Dion, said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “Celine is one of the biggest female singers in history, and the attachment her fans have to her and to her fragrances is astounding. Every fragrance we launch with her does well. She is an extraordinary example of a fragrance brand that has longevity, and I think that is due to the strength of Celine as an audience, as well as the product offerings, which have been true to her character — upbeat and musical in spirit.”

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