In a struggling fragrance market, Veronique Gabai-Pinsky, global brand president of Estée Lauder Aramis and designer fragrances division, knows how to stay ahead of the curve.
One example of a scent with staying power is DKNY’s Be Delicious, which moves one unit every eight minutes. To replicate that success, Gabai-Pinsky explained that the first time a consumer buys a fragrance it’s because they’re interested in the story. The second, third and fourth time they buy a fragrance it’s about the juice. “We have this mantra of ‘recruit, retain, revive’,” said Gabai-Pinsky.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)