By  on April 3, 2009

With new scent CH Carolina Herrera, the designer and her daughter — and her fragrance licensee, Puig Beauty and Fashion Group — are aiming to add a third pillar to an already large U.S. fragrance business.

“This is an extremely strategic launch for Puig U.S.,” said Didier Maine de Biran, general manager of Puig USA. “The launch of CH will be key in positioning the Carolina Herrera fragrance brand in the U.S., aligning it with the fashion image and continuing to build momentum. We have therefore developed a selective distribution platform for the brand in order to most effectively launch and position CH, aligning ourselves with the global brand strategy.”

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