Gabrielle “Coco” Chanel famously remarked “a women who doesn’t wear perfume has no future” and, later this month, the company which bears her name will release Coco Noir, an homage to her memory.In addition to honoring the designer, the scent is also intended to examine the interplay between light and dark and the luminosity of black and Baroque elements, noted Christine Dagousset, executive vice president of fragrances and beauté at Chanel Inc., calling it “addictive.”The scent is a “luminous, transparent oriental,” said Christopher Sheldrake, perfumer for Chanel. The fragrance, which Chanel’s master perfumer, Jacques Polge, concocted, has top notes of grapefruit and Calabrian bergamot; a heart of rose absolute, rose essence, jasmine absolute, narcissus and rose geranium leaf, and a drydown of Brazilian tonka bean, Venezuelan tonka bean, Indonesia patchouli, New Caledonian sandalwood, bourbon vanilla and white musk frankincense. Sheldrake noted that bergamot adds freshness to the mix, while geranium leaf lends brightness and narcissus lends “animal sensuality.”RELATED STORY: Marchesa Fashions a Fragrance >>Noir’s bottle is in the classic Coco shape, executed in black with gold accents. “You can’t see the juice inside, which makes it more mysterious,” said Sheldrake.Noir is the third in the brand’s Coco franchise; the original, Coco, bowed in 1984, while blockbuster Coco Mademoiselle was introduced in 2001. While all three are oriental scents, Noir is a luminous oriental, Coco a floral oriental and Mademoiselle a fresh oriental, said Sheldrake.“Noir sits in its own space,” said Sheldrake. “We are careful not to launch a lot of fragrances — we choose to create scents that represent an era, not a passing fancy. ”Dagousset concurred, saying adamantly that Noir will not cannibalize Chanel’s existing fragrance business. “This is more about bringing new choices to Chanel,” she said. A 1.7-oz. Noir eau de parfum will retail for $98 in the U.S.; a 3.4-oz. size will sell for $130. Ancillaries are slated to join the collection within the next 12 months.A prelaunch sampling program in a handful of upscale U.S. retailers began Aug. 1, “The intention was to create buzz,” said Dagousset. The scent will appear on counter Aug. 17 globally. While Chanel’s total fragrance universe in the U.S. is comprised of 2,000 department and specialty stores, only about 700 of them will get Coco Noir at launch. Launch retailers in the U.S. include Saks Fifth Avenue and Bloomingdale’s. Although executives declined to break out sales projections, industry sources estimate that the new fragrance could generate as much as $20 million at retail in the U.S. in its first year on counter, despite the limited distribution.Print advertising, which will begin dropping in September fashion, beauty and lifestyle magazines, was shot by Guido Mocafico and features a hero shot of the bottle. A social media program is also planned, although Chanel declined to offer additional details.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim