Gabrielle “Coco” Chanel famously remarked “a women who doesn’t wear perfume has no future” and, later this month, the company which bears her name will release Coco Noir, an homage to her memory.In addition to honoring the designer, the scent is also intended to examine the interplay between light and dark and the luminosity of black and Baroque elements, noted Christine Dagousset, executive vice president of fragrances and beauté at Chanel Inc., calling it “addictive.”The scent is a “luminous, transparent oriental,” said Christopher Sheldrake, perfumer for Chanel. The fragrance, which Chanel’s master perfumer, Jacques Polge, concocted, has top notes of grapefruit and Calabrian bergamot; a heart of rose absolute, rose essence, jasmine absolute, narcissus and rose geranium leaf, and a drydown of Brazilian tonka bean, Venezuelan tonka bean, Indonesia patchouli, New Caledonian sandalwood, bourbon vanilla and white musk frankincense. Sheldrake noted that bergamot adds freshness to the mix, while geranium leaf lends brightness and narcissus lends “animal sensuality.”RELATED STORY: Marchesa Fashions a Fragrance >>Noir’s bottle is in the classic Coco shape, executed in black with gold accents. “You can’t see the juice inside, which makes it more mysterious,” said Sheldrake.Noir is the third in the brand’s Coco franchise; the original, Coco, bowed in 1984, while blockbuster Coco Mademoiselle was introduced in 2001. While all three are oriental scents, Noir is a luminous oriental, Coco a floral oriental and Mademoiselle a fresh oriental, said Sheldrake.“Noir sits in its own space,” said Sheldrake. “We are careful not to launch a lot of fragrances — we choose to create scents that represent an era, not a passing fancy. ”Dagousset concurred, saying adamantly that Noir will not cannibalize Chanel’s existing fragrance business. “This is more about bringing new choices to Chanel,” she said. A 1.7-oz. Noir eau de parfum will retail for $98 in the U.S.; a 3.4-oz. size will sell for $130. Ancillaries are slated to join the collection within the next 12 months.A prelaunch sampling program in a handful of upscale U.S. retailers began Aug. 1, “The intention was to create buzz,” said Dagousset. The scent will appear on counter Aug. 17 globally. While Chanel’s total fragrance universe in the U.S. is comprised of 2,000 department and specialty stores, only about 700 of them will get Coco Noir at launch. Launch retailers in the U.S. include Saks Fifth Avenue and Bloomingdale’s. Although executives declined to break out sales projections, industry sources estimate that the new fragrance could generate as much as $20 million at retail in the U.S. in its first year on counter, despite the limited distribution.Print advertising, which will begin dropping in September fashion, beauty and lifestyle magazines, was shot by Guido Mocafico and features a hero shot of the bottle. A social media program is also planned, although Chanel declined to offer additional details.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)