By and  on March 20, 2009

PARIS — Almost five years since Baz Luhrmann and Nicole Kidman united in what was allegedly the costliest advertisement ever, Chanel will unveil the next mini-movie in the No.5 saga, featuring the quintessentially French duo of director Jean-Pierre Jeunet and his leading lady, Audrey Tautou.


Taking the theme of missed encounters between strangers, the commercial depicts doe-eyed Tautou and strapping model Travis Davenport en route from Paris to Istanbul aboard the Orient Express. The two-minute-and-25-second ad breaks on the Internet on May 5 — 88 years to the day that Coco Chanel first introduced No.5, which went on to become the world’s best-selling scent. A product in the No.5 portfolio is sold every six seconds, according to Chanel.

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