By  on August 10, 2012

The Windy City will soon have its own fragrance.

Tru Blooms Chicago, a project linking several communities, will launch Tru Blooms Chicago First Harvest, a limited-edition eau de parfum, on Oct. 15. It is also available for preorder online this month on the Tru Blooms Chicago Web site.

It will also be carried at Water Tower Place, Chicago Botanical Gardens, the Chicago Museum of Science and Industry, Shedd Aquarium and several Chicago hotels and gift shops.

When Tru Fragrance’s idea began to germinate in January, the company was looking to bring a “new concept to the beauty business,” said Monte Henige, chief executive officer of Tru Fragrance, adding that Tru Fragrance made a plan to find ingredients indigenous to Chicago so that the ingredients are locally grown.

Roses, lavender and violets were selected as notes for the perfume, which was concocted by Ungerer & Co. The essential oils are gleaned from ingredients grown in the Chicago area by community gardeners. Henige noted that the company made a decision to reach out to organizations that train and employ gardeners, allowing the initiative to become “a for-profit enterprise, a government enterprise and [an enterprise to] employ the local workforce.” Henige believes the fragrance will help to create a connection for visitors and residents alike.

It is estimated that 12,000 to 15,000 units will be sold in the first year. The scent will be available in 15-ml., 50-ml. and 100-ml. sizes, retailing for $15, $35 and $60, respectively. While Henige declined to comment on sales projections, industry sources estimated that the scent could do $500,000 at retail in its first year on counter.

Henige noted that the city list could expand. “We’ve gotten inquiries from other cities,” he said. “You train and employ 100 people to plant gardens, they get paid and you beautify a city.”

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