Tru Blooms Chicago, a project linking several communities, will launch Tru Blooms Chicago First Harvest, a limited-edition eau de parfum, on Oct. 15. It is also available for preorder online this month on the Tru Blooms Chicago Web site.
It will also be carried at Water Tower Place, Chicago Botanical Gardens, the Chicago Museum of Science and Industry, Shedd Aquarium and several Chicago hotels and gift shops.
When Tru Fragrance’s idea began to germinate in January, the company was looking to bring a “new concept to the beauty business,” said Monte Henige, chief executive officer of Tru Fragrance, adding that Tru Fragrance made a plan to find ingredients indigenous to Chicago so that the ingredients are locally grown.
Roses, lavender and violets were selected as notes for the perfume, which was concocted by Ungerer & Co. The essential oils are gleaned from ingredients grown in the Chicago area by community gardeners. Henige noted that the company made a decision to reach out to organizations that train and employ gardeners, allowing the initiative to become “a for-profit enterprise, a government enterprise and [an enterprise to] employ the local workforce.” Henige believes the fragrance will help to create a connection for visitors and residents alike.
It is estimated that 12,000 to 15,000 units will be sold in the first year. The scent will be available in 15-ml., 50-ml. and 100-ml. sizes, retailing for $15, $35 and $60, respectively. While Henige declined to comment on sales projections, industry sources estimated that the scent could do $500,000 at retail in its first year on counter.
Henige noted that the city list could expand. “We’ve gotten inquiries from other cities,” he said. “You train and employ 100 people to plant gardens, they get paid and you beautify a city.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty