By  on July 23, 2010

PARIS — Love, Chloé — the new women’s fragrance from Chloé that’s due out starting in late August — is a mix of something old and something new.

Playing on its Parisian heritage, it’s meant to be a distillation of today’s on-the-go Chloé woman, according to Françoise Mariez, senior vice president of marketing for European licenses at Coty Prestige, a division of Coty Inc., which holds the Chloé fragrance license.

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