PARIS — Clarins Fragrance Group is taking a sustainable tack to the development of alcohol used in its perfumes.The parent of brands including Thierry Mugler and Azzaro said Thursday that it is involved in a program aimed at producing such alcohol in a manner that meets increasingly strict environmental and social requirements.“We’ve been working on that idea for three years now,” Sandrine Groslier, president of Clarins Fragrance Group, told WWD, adding that the idea was spawned en route back from Brazil. “There, eco-consciousness is more important than ever.”In order to ecologically produce sugar beets destined for alcohol production, a key ingredient in perfume formulas, Clarins has teamed with the Remicourt farm in France’s Amifontaine region, near Reims, to create a balanced ecosystem at the production site that protects and regenerates the environment.The way the agro-forestry domain operates is to use nature’s “free services,” which involves combining trees and bushes with the sugar beets over a long term. “The goals are to promote biodiversity and positive interactions between agriculture and nature, as well as reestablish an ecosystem that balances itself in a natural, intelligent way,” Clarins said.Last December, almost 2,200 trees — including alders, cherry trees, hornbeams and dogwoods — were planted on a 12.5-hectare plot of land. They included a double hedge made of about 20 tree varieties planted around the land area as a protective barrier, and in the field were planted trees with local wildflowers around their roots to help beat soil erosion and to retain water.The sugar beets were planted in late March and are to be harvested in October.Clarins said there will be both short- and long-term effects of the biodiversity, including a longer flowering period that’s beneficial for bees and adds more natural organic material to fertilize the soil, for instance.The company said the project gives new perspectives on issues that it had been focused on since the Eighties. “They include improving our sourcing procedures by giving new emphasis to biodiversity in agricultural practices, based on the major advantages of local production and a short circuit — with minimal transport — between the harvest and transformation sites,” Clarins said.Grolier emphasized such an eco-vision is part of the group’s DNA. “At the end of the day, we are doing something good for the planet, and also for the ecosystem and even for the economy. It’s not green washing. It is really a vision we have had since the beginning,” the executive explained.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)