Coach has a new love: a women’s fragrance that will launch in time for Valentine’s Day.
The scent furthers the brand’s mission to address all sides of a woman’s personality, said Veronique Gabai-Pinsky, global brand president of the Aramis & Designer Fragrances division of the Estée Lauder Cos. Inc., Coach’s scent licensee. “Our first pillar, called Signature internally, represents classic elegance. Poppy, another pillar, is intended to be playful and youthful. Coach Love, our newest addition, is intended to address the romantic side of a woman’s personality.” The signature scent is a floral, while Poppy is a fruity floral gourmand fragrance.
Gabai-Pinsky calls the contemporary romantic sensual woody floral “modern love in a bottle.”
Coach Love’s juice, which was concocted by Karyn Khoury, senior vice president of corporate fragrance development worldwide for the Estée Lauder Cos., in cooperation with Firmenich, has top notes of mandarin, dewberry, green violet and freesia, with a heart of magnolia, jasmine and gardenia, and a drydown of sandalwood, patchouli, vanilla, caramel and musk.
Eaux de parfum in three sizes — 1 oz. for $52, 1.7 oz. for $72 and 3.4 oz. for $92 — will be offered, as will a 5-oz. body lotion, $38, and a 5-oz. shower gel, $36. Both TV and print support are planned; print advertising is breaking in March fashion, beauty and lifestyle magazines. A substantial digital offering includes a short behind-the-scenes film from the ad shoots and a Facebook tab highlighting the scent.
The Coach Love logo was designed by Milton Glaser, who also created the I [Heart] New York logo. “Starting with the Coach C, a transformation occurs when two are combined to create the heart, which is consequently an identifiable and unique mark that moves away from the generic heart,” said Glaser.
The scent will be sold in about 2,000 U.S. department and specialty store doors, including Macy’s. While executives declined comment on projected sales, industry sources estimated the scent could do $50 million worldwide in its first year on counter.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast