Coach has a new love: a women’s fragrance that will launch in time for Valentine’s Day.The scent furthers the brand’s mission to address all sides of a woman’s personality, said Veronique Gabai-Pinsky, global brand president of the Aramis & Designer Fragrances division of the Estée Lauder Cos. Inc., Coach’s scent licensee. “Our first pillar, called Signature internally, represents classic elegance. Poppy, another pillar, is intended to be playful and youthful. Coach Love, our newest addition, is intended to address the romantic side of a woman’s personality.” The signature scent is a floral, while Poppy is a fruity floral gourmand fragrance.Gabai-Pinsky calls the contemporary romantic sensual woody floral “modern love in a bottle.”Coach Love’s juice, which was concocted by Karyn Khoury, senior vice president of corporate fragrance development worldwide for the Estée Lauder Cos., in cooperation with Firmenich, has top notes of mandarin, dewberry, green violet and freesia, with a heart of magnolia, jasmine and gardenia, and a drydown of sandalwood, patchouli, vanilla, caramel and musk.Eaux de parfum in three sizes — 1 oz. for $52, 1.7 oz. for $72 and 3.4 oz. for $92 — will be offered, as will a 5-oz. body lotion, $38, and a 5-oz. shower gel, $36. Both TV and print support are planned; print advertising is breaking in March fashion, beauty and lifestyle magazines. A substantial digital offering includes a short behind-the-scenes film from the ad shoots and a Facebook tab highlighting the scent.The Coach Love logo was designed by Milton Glaser, who also created the I [Heart] New York logo. “Starting with the Coach C, a transformation occurs when two are combined to create the heart, which is consequently an identifiable and unique mark that moves away from the generic heart,” said Glaser.The scent will be sold in about 2,000 U.S. department and specialty store doors, including Macy’s. While executives declined comment on projected sales, industry sources estimated the scent could do $50 million worldwide in its first year on counter.
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)