By  on February 7, 2013

Coach has a new love: a women’s fragrance that will launch in time for Valentine’s Day.

The scent furthers the brand’s mission to address all sides of a woman’s personality, said Veronique Gabai-Pinsky, global brand president of the Aramis & Designer Fragrances division of the Estée Lauder Cos. Inc., Coach’s scent licensee. “Our first pillar, called Signature internally, represents classic elegance. Poppy, another pillar, is intended to be playful and youthful. Coach Love, our newest addition, is intended to address the romantic side of a woman’s personality.” The signature scent is a floral, while Poppy is a fruity floral gourmand fragrance.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus