By  on May 28, 2010

There’s a new girl in the Coach fragrance family — and she’s helping to usher the brand’s scent portfolio into a new era of its distribution strategy this summer.

Poppy, a women’s fragrance that will launch in July, is inspired by the youthful and exuberant Coach fashion and accessories line of the same name, launched in 2009 — and is the first of Coach’s fragrances to be launched directly into department and specialty store distribution.

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