There’s a new girl in the Coach fragrance family — and she’s helping to usher the brand’s scent portfolio into a new era of its distribution strategy this summer.
Poppy, a women’s fragrance that will launch in July, is inspired by the youthful and exuberant Coach fashion and accessories line of the same name, launched in 2009 — and is the first of Coach’s fragrances to be launched directly into department and specialty store distribution.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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