PARIS — Leave it to Rei Kawakubo to concoct one of the most inscrutable — and therefore unmissable — events of Paris Fashion Week.Part perfume launch, part shop opening, the gathering Friday will also come with liberal doses of humor, including a fake television commercial for a new Comme des Garçons scent that boasts notes of industrial glue and brown — not clear — Scotch tape.The 540-square-foot boutique — across the courtyard from the Comme des Garçons flagship on the Rue du Faubourg Saint-Honoré — is the second location for Kawakubo’s experimental Trading Museum concept, which showcases items to look at and others to buy. The first opened in Tokyo’s Gyre building in 2009.Housing everything from bullet-shaped ceramics by James Salaiz to shoe-handbag hybrids by A’N’D, the Paris unit will introduce European shoppers to a range of cult and emerging labels. These include new Kawakubo protégé Ganryu, who has his own brand under the Comme des Garçons umbrella in the vein of Junya Watanabe and Tao.Adrian Joffe, chief executive officer of Comme des Garçons International and Kawakubo’s husband, described Ganryu’s unisex collection, now in its fourth season, as a combination of rock ’n’ roll and streetwear. “He’s taking off in Japan now, and it’s time to bring him to Europe and America,” Joffe said.Noritaka Tatehana, whose devotees include Lady Gaga and Daphne Guinness, is to display his extreme, gravity-defying footwear designs, some of which can be made-to-order.Other tongue-twisting designers on offer include Ek Thongprasert, a Thailand-born designer who employed silicon to create an exclusive range of new-look ethnic necklaces.The fake ads come courtesy of Katerina Jebb, a British-born, Paris-based photographer and artist.Joffe declined to disclose the name of the new perfume, but said it would be housed in a new flacon Kawakubo designed, the first since her pebble-shaped bottle from 1994. Limited quantities of the scent will be on sale at the party, with a broader rollout to follow. Described as having a linear structure, the scent includes aldehydes and safraleine; hawthorns and lilac; flower oxides, and hints of musk and styrax, in addition to the glue and tape notes.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)