PARIS — Leave it to Rei Kawakubo to concoct one of the most inscrutable — and therefore unmissable — events of Paris Fashion Week.
Part perfume launch, part shop opening, the gathering Friday will also come with liberal doses of humor, including a fake television commercial for a new Comme des Garçons scent that boasts notes of industrial glue and brown — not clear — Scotch tape.
The 540-square-foot boutique — across the courtyard from the Comme des Garçons flagship on the Rue du Faubourg Saint-Honoré — is the second location for Kawakubo’s experimental Trading Museum concept, which showcases items to look at and others to buy. The first opened in Tokyo’s Gyre building in 2009.
Housing everything from bullet-shaped ceramics by James Salaiz to shoe-handbag hybrids by A’N’D, the Paris unit will introduce European shoppers to a range of cult and emerging labels. These include new Kawakubo protégé Ganryu, who has his own brand under the Comme des Garçons umbrella in the vein of Junya Watanabe and Tao.
Adrian Joffe, chief executive officer of Comme des Garçons International and Kawakubo’s husband, described Ganryu’s unisex collection, now in its fourth season, as a combination of rock ’n’ roll and streetwear. “He’s taking off in Japan now, and it’s time to bring him to Europe and America,” Joffe said.
Noritaka Tatehana, whose devotees include Lady Gaga and Daphne Guinness, is to display his extreme, gravity-defying footwear designs, some of which can be made-to-order.
Other tongue-twisting designers on offer include Ek Thongprasert, a Thailand-born designer who employed silicon to create an exclusive range of new-look ethnic necklaces.
The fake ads come courtesy of Katerina Jebb, a British-born, Paris-based photographer and artist.
Joffe declined to disclose the name of the new perfume, but said it would be housed in a new flacon Kawakubo designed, the first since her pebble-shaped bottle from 1994. Limited quantities of the scent will be on sale at the party, with a broader rollout to follow.
Described as having a linear structure, the scent includes aldehydes and safraleine; hawthorns and lilac; flower oxides, and hints of musk and styrax, in addition to the glue and tape notes.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)