LONDON — Britain’s Advertising Standards Agency has banned a television ad for Yves Saint Laurent’s Belle d’Opium fragrance and said in a ruling that it must not be broadcast again in the U.K. in its current form.
After receiving complaints about the ad from 13 viewers on the grounds that it is “irresponsible and offensive, because the [actress Mélanie Thierry’s] actions simulated drug use,” the ASA ruled that one of the scenes in the spot “could be seen to simulate the effect of drugs on the body” and another “could be seen to simulate the injection of opiates into the body.”
The full one-minute spot features Thierry performing a dance inspired by the Dance of Salome, choreographed by Akram Khan and set to music by Nitin Sawhney. In one scene, Thierry runs her finger briefly down her arm, and in another the choreography has her writhing on the floor.
However, the ASA noted that the ads that appeared on TV were edited down to 20 seconds, which the ASA considered “created a less flowing, more frantic atmosphere in the ad.”
YSL Beauté Ltd., part of French beauty giant L’Oréal, issued a statement saying, “YSL Beauté is disappointed that the ASA has upheld the small number of complaints about this advertisement for Belle d’Opium. The advertisement was not intended to make any reference to drug culture, but to promote the sensuality and seductive qualities of the fragrance in keeping with the Opium brand, which was launched by Yves Saint Laurent over 30 years ago. Nonetheless, when the ASA told YSL that there had been some complaints about the advertisement, YSL, as a responsible advertiser, amended the advertisement in order to avoid any possible misinterpretation.”
In December 2000, YSL Beauté, then part of Gucci Group NV, was ordered to withdraw its poster ads in the U.K. for Opium, featuring Sophie Dahl after the ASA received 730 complaints.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion