By  on August 2, 2017
Scentbird research highlights differences in men and women when selecting fragrances.

The closing of department stores could pinch the fragrance business hardest when it comes to male shoppers.

That’s according to a survey of 4,735 men and women conducted by Scentbird in a Scent Discover Questionnaire. Men, more so than women, gravitate to department stores. The department store industry, however, continues to undergo consolidation including the announcement earlier this year Macy’s would shutter about 100 doors.

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