By  on March 26, 2010

MILAN — The Cosmoprof beauty show has added a new space to this year’s lineup devoted entirely to natural and bio-organic cosmetics dubbed Cosmoprof Nature.

The four-day event, which opens its doors on April 15 at the Bologna fairgrounds, will play host to a flurry of prestigious brands returning to the show’s folds along with key product launches. Luxury fashion house Ferragamo is set to unveil its latest fragrance with a private dinner on April 15, Italian brand Diesel will add to its existing fragrance line, Only the Brave, with a new men’s limited edition scent dubbed Iron Man at a party for 2,000 guests on April 17, and Intelligent Nutrients, the plant-based beauty line developed by Aveda founder Horst Rechelbacher, will make its European debut. Rechelbacher will attend the event as an ambassador for the fair’s new green space.

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