By  on December 4, 2009

Coty’s got a new license in the bag: the company has inked a deal with Bottega Veneta to create, develop and produce fragrances. The first products are expected in 2011.

“A fragrance will help complete Bottega Veneta’s lifestyle approach,” said Marco Bizzarri, president and chief executive officer of Bottega Veneta, who first alluded to the possibility of a fragrance in a WWD interview that appeared on Nov. 24. “It also gives us a tool to increase market penetration by building brand recognition and awareness. Fragrance is a definitive luxury so I think it’s important we offer that to our customers. It’s also a unique accessory, different on each person, which makes it an especially appropriate product for Bottega Veneta in light of our brand DNA.”

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