By  on August 20, 2009

BERLIN — With a new floral-amber Jil Sander scent simply called Jil, the designer’s fragrance licensee, Coty Inc., is taking a cue from the fashion house’s new direction under Raf Simons.

“He brought a lot to the fashion house obviously,” said Caroline Javoy, Coty’s group vice president for Balenciaga, Chloé and Jil Sander Fragrances. “But what for me is stunning is the femininity injected with the dresses. We wanted to have a fragrance that could embody this new energy, this new generation of the fashion.”

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