Coty Inc. and the Prada Group have signed a deal to produce prestige fragrances under the Miu Miu label, which is a first for the young and hyper-fashiony Italian brand.
This news confirms a previous report in WWD that Coty and Prada were in talks concerning Miu Miu. This is the Prada Group’s second fragrance relationship. The first, signed in 2003, is with the Puig Beauty & Fashion Group, which continues to hold the license for Prada-branded fragrances and skin care.
Patrizio Bertelli, chief executive officer of Prada Group, said he chose Coty as a partner to produce Miu Miu fragrances because “Coty is a benchmark company in the luxury fragrance industry, with its commitment to exceptionally high product quality, which for us was a fundamental requisite. It is also above all the ideal partner for interpreting the spirit of Miu Miu.” He stated that one of his objectives was to emphasize the brand’s strong identity. He added that Miu Miu and Prada have always been developed separately, sharing only the group’s overarching values like innovation and quality.
The first Miu Miu fragrance is slated to make its debut in 2015. Bertelli said he envisions the creative process unfolding under the guidance of his wife Miuccia Prada, the house designer, with the product production and distribution being “leveraged” by Coty.
Michele Scannavini, ceo of Coty, said in a separate interview, “It’s not by chance that we chose the word partnership instead of license.” As with its other partners, “we wanted to establish a very tight relationship to understand deeply the DNA of the brand and to make us able to translate this DNA into a bottle and product. We are obviously going to try to do our best to follow the inspiration and the vision of Miuccia into a product of the utmost quality.” Scannavini added, “I am very confident that we are going to establish a very fruitful relationship with them.”
When asked how he sees the Prada and Miu Miu fragrance franchises coexisting, Bertelli replied, “Both brands embody their own style, a spirit and an attitude which are expressed consistently with their respective identities in their collections.”
He predicted that “Miu Miu’s fragrance will embody the brand’s spirit and DNA through a style that is not only sophisticated and sensual, but also cutting-edge and trendsetting.”
Miu Miu will join Coty’s powerful stable of fashion brands, led by Calvin Klein, Marc Jacobs, Balenciaga, Bottega Veneta and Chloé. Scannavini said of the Miu Miu partnership, “It is one of the fastest-growing brands in the fashion industry. It is global; it has a very strong personality, and it is one of the few brands of this caliber that doesn’t have a fragrance extension.” In addition, “for sure, it will help our share and penetration in the top specialty stores.” He added that Miu Miu appeals to “the young, sophisticated and edgy customers,” and therefore “it is going to be an addition to our portfolio.”
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye