By  on October 30, 2013

Coty Inc. and the Prada Group have signed a deal to produce prestige fragrances under the Miu Miu label, which is a first for the young and hyper-fashiony Italian brand.

This news confirms a previous report in WWD that Coty and Prada were in talks concerning Miu Miu. This is the Prada Group’s second fragrance relationship. The first, signed in 2003, is with the Puig Beauty & Fashion Group, which continues to hold the license for Prada-branded fragrances and skin care.

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