Coty Inc. has signed a deal with Elite World, the modeling agency, to develop and market a new scent line bearing the Elite name.
The initial collection of four scents is slated to launch in February in Europe and in late March or early April in the U.S., rolling out to additional markets throughout the spring. It will be distributed in mass market, drugstore and perfumery doors, with a door count similar to that of Coty’s Adidas and Playboy licenses. Financial terms of the agreement were not disclosed.
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