By  on June 25, 2010

FLORENCE — Guess Inc. is gunning for a fragrance revival with its forthcoming women’s scent dubbed Seductive.

Unveiled in this renaissance city last Friday, during the Pitti Uomo men’s wear trade show, Guess tried to create a historic moment of its own by trumpeting the first fragrance to comeout of its new license with Coty Inc., signed in August 2009. Parlux Fragrances Inc. previously held the license.

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