By  on July 11, 2008

Coty Beauty is hoping to hit a high note where art, commerce and philanthropy all harmonize around a fragrance created with the high-octave image of one of the world’s most famous opera stars, Renée Fleming.

Dubbed La Voce Renée Fleming, the project is highly unusual in that the proceeds from the sales will go to The Metropolitan Opera at New York’s Lincoln Center. Neither Coty nor Fleming will make a profit, executives insist. Although the fragrance will be distributed in only a handful of exclusive locations — generally stores patronized by opera lovers — it is expected that the venture will generate at least $500,000 at retail.

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