Erwin Creed, on tour in the U.S. last month to promote the company’s anniversary and new fragrances, chatted about being the seventh generation male heir to a 250-year-old fragrance dynasty.
WWD: You started training at the age of eight. How did you feel about fragrance as a child? Erwin Creed: It’s easy to like and I enjoyed it, but I didn’t pose the real question about the future. It has become more and more important, more stress, a bigger part of my life — more than 50 percent of my life. Sometimes you feel great; sometimes you feel not very good because you don’t find a good perfume, or you have a problem with business, distribution.
WWD: Your dad is a tough act to follow. Did you ever rebel against carrying on the family business? E.C.: Yes. I wanted to do something by myself. But the more I became involved with the company, I realized you can do a lot of things with it. When I was young I wanted to be a race driver, kind of like wanting to be a fireman, but the more I grew up, it became interesting to work in the company. So it’s like my baby, and I want to treat it very carefully.
WWD: Do you feel like a royal, like you’ve got to produce a male heir? E.C.: I would like to steal a crib today, nice, beautiful, exclusive with a nice perfume for our customers! Yes, I want to have a son, but today I don’t think about a son or a daughter. If I have a girl or boy or two girls, if there is one who wants to be more involved with the company then she will be the one. I work with my sister. Today the girls keep their [last] name.
WWD: Which fragrance do you wear and why? E.C.: I don’t wear one fragrance. I wear all of them and sometimes a new one.
WWD: You have traveled extensively for the company seeking fragrance oils. What are your favorite destinations? E.C.: My favorite destination is a little bit everywhere. I like to travel to different places and see a lot of different things. Some countries are very beautiful, clean, some are poorer. When you are opened-minded that is the best part of it.
WWD: You’re an avid skier. Are you working on a clean winter fragrance? E.C.: We have Himalaya, which was by my father. When I do sports it’s more about doing something healthy for me to feel better and more relaxed for when I start a new fragrance. It changes my mind. Then I go back to business.
WWD: Your bio says you base jump — what have you jumped off of? E.C.: No, no, no! I don’t base jump. I jumped from a plane two times just to be a little bit crazy, but that’s all.
WWD: If you could be reborn as anyone or anything you wanted, what would it be? E.C.: I love racing cars. Maybe a race driver.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
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In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye