Creed is marking what would have been the 40th wedding anniversary of Jacqueline Kennedy Onassis and Aristotle Onassis with a new women’s fragrance called Love in Black.
The scent will be launched next month — prior to the anniversary — which is in October.
Love in Black is meant to be a counterpart to Creed’s Love in White, which was launched three years ago and has become the brand’s top-selling women’s scent.
“We see this as an opportunity to open the doors and build a [Love] franchise within Creed,” said Erwin Creed, vice president and senior perfumer at Creed. “Love in White was a softer, powdery and more girly scent, while this one is stronger and more for a working woman.”
Love in Black, which will be launched at Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue’s New York flagship store, is described as a “violet oriental” scent. The fragrance was created by the sixth-generation Creed perfumer and chief executive officer Olivier Creed, who is Erwin’s father, and is composed of top notes of wildflowers, violet and Virginia cedar; middle notes of iris, clove and Tonkin musk, and bottom notes of black currant and Bulgarian rose.
“We were going after something softer and more gourmand in comparison to existing fragrances in the portfolio,” said Erwin Creed, adding that his father used more masculine notes in Love in Black than he has before.
Olivier Creed drew inspiration for the scent from a meeting he once had with Kennedy Onassis. He wanted to honor the former first lady by incorporating ingredients from places she loved, such as cedar from the Virginia countryside where she rode horses; iris from Florence, which was among her favorite cities, and black currant from Burgundy, where her ancestors were from in France. He also designed the black bottle after the dark sands in Greece where Kennedy Onassis married Aristotle Onassis.
The fragrance will be available in three sizes: $130 for a 1-oz. spray, $230 for a 2.5-oz. size and $350 for an 8.4-oz. version. A portion of the sales of Love In Black in the U.S. will go toward the World Wildlife Fund, the wildlife conservation organization.
Following the U.S., Love in Black will be launched in Europe, and then in Asia.
Creed has plans to open doors in Turkey, including in Istanbul, and is also looking into opening a freestanding retail store in New York over the next few years.
Creed also plans to roll out in September a limited edition fragrance called Foralie at selected Saks locations. Packaged in a leather-wrapped atomizer, a 1.7-oz. version of the scent will retail for $300, while an 8.4-oz. flacon will be priced at $475.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive
For @simonerocha_‘s fall show, hairstylist @jamespecis created a look inspired by the painter John Constable. Models’ hair was pulled back, tied into knots and topped off with a bow. (📷: @kukukuba) #wwdbeauty #lfw
Queen Elizabeth made a surprise appearance at @richardquinn1's London Fashion Week show to present the designer with the inaugural Queen Elizabeth II Award for British Design. The new award will be handed out annually to an emerging British fashion designer who shows exceptional talent, while demonstrating value to the community and sustainable policies. #wwdfashion #lfw (📷: @giovanni_giannoni_photo)