The Lancôme division of L’Oréal has signed Penélope Cruz as the brand’s third superstar spokesmodel, along with Julia Roberts and Kate Winslet.
Cruz will become the face of Lancôme’s top-ranked Trésor fragrance with a new ad campaign in the fall, according to a brand spokesman. Winslet, who had been the face of Trésor, will concentrate on Renergie, one of Lancôme’s major skin care franchises, L’Absolu Rouge lipstick and other projects.
Cruz previously had appeared in ads for the company’s L’Oréal Paris brand.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)