The Lancôme division of L’Oréal has signed Penélope Cruz as the brand’s third superstar spokesmodel, along with Julia Roberts and Kate Winslet.
Cruz will become the face of Lancôme’s top-ranked Trésor fragrance with a new ad campaign in the fall, according to a brand spokesman. Winslet, who had been the face of Trésor, will concentrate on Renergie, one of Lancôme’s major skin care franchises, L’Absolu Rouge lipstick and other projects.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)