By  on August 29, 2008

Les Parfums Salvador DalI is being re-launched in the U.S. with a new women’s scent, called It Is Love, and a focus on upscale specialty store distribution.

The new fragrance was introduced at Henri Bendel last month — along with about a dozen existing Dalí scents — by Paris-based Cofinluxe, which holds the license for Dalí fragrances.

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