Daughter Harper isn’t the only new project David Beckham has going on: The soccer star is set to launch a new scent, David Beckham Homme, in September.
“David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. The scent’s masculine bent also is a boon for Coty, he noted. “It brings a lot to Coty Beauty as we don’t have many iconic male brands, so this brand is and remains strategic for us,” he said. “We are ambitious, and we want a new hit.”
While Mormoris declined comment on projected sales, he noted that the scent could exceed the figures generated by Beckham’s 2006 Instinct launch, which generated worldwide sales of more than $60 million at retail. While most Beckham scents have involved pulsed rollouts, David Beckham Homme will launch in all global markets simultaneously.
Concocted by Firmenich’s Pierre Negrin, the scent has top notes of citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk. Eaux de toilette in three sizes — 0.5 oz. for $17.83, 1 oz. for $25 and 1.7 oz. for $33 — will be sold. Outside the U.S., Coty will also offer a 2.5-oz. size, along with a hair and body wash, deodorant body spray and deodorant stick. Coty is unveiling a new brand logo for Beckham with the range, a circular design with a dark gray metallic typeface.
Print advertising, shot by Alasdair Mclellen, features a color shot of Beckham against a gray background with a product shot of the fragrance. In the U.S., it will begin breaking in October fashion, beauty and lifestyle books. A TV campaign has been shot by Anthony Mandler and a new dedicated Web site for the scent is also expected.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews