Daughter Harper isn’t the only new project David Beckham has going on: The soccer star is set to launch a new scent, David Beckham Homme, in September.
“David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. The scent’s masculine bent also is a boon for Coty, he noted. “It brings a lot to Coty Beauty as we don’t have many iconic male brands, so this brand is and remains strategic for us,” he said. “We are ambitious, and we want a new hit.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)