By  on July 31, 2009

LONDON — Davidoff will introduce Hot Water, a steamy addition to its men’s fragrance lineup, starting in late August. The scent will bow over two decades after the brand’s Cool Water line first hit shelves.

“Cool Water is about a fresh sensation, whereas Hot Water is about intense and sensual ardent physical passion,” said Caroline Epuran d’Esneval, vice president of marketing for Davidoff at Coty Prestige, holder of the brand’s fragrance license. “Both depict a strong and powerful masculinity.”

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