LONDON — Davidoff will introduce Hot Water, a steamy addition to its men’s fragrance lineup, starting in late August. The scent will bow over two decades after the brand’s Cool Water line first hit shelves.
“Cool Water is about a fresh sensation, whereas Hot Water is about intense and sensual ardent physical passion,” said Caroline Epuran d’Esneval, vice president of marketing for Davidoff at Coty Prestige, holder of the brand’s fragrance license. “Both depict a strong and powerful masculinity.”
And the brand isn’t shy about expressing its manly side. Hot Water’s advertising features models Alexis Papa and Alyssa Miller in a passionate seaside clinch. Television ads, which will run as 20- and 30-second spots, were directed by Sophie Caretta and Philippe Le Sourd. Matthew Brookes shot the scent’s single- and double-page print campaign.
“We wanted to translate erotic tension between two characters in an emotional and aesthetic way,” said Epuran d’Esneval.
The fragrance’s juice has a torrid twist, too. Concocted by IFF perfumers Domitille Bertier and Olivier Polge, it comprises top notes of red basil, absinthe and wormwood. Heart notes include pimento, while benzoin Siam is in its drydown.
“It warms on the skin to leave a sensual and addictive trail,” said Epuran d’Esneval. “It has some very stimulating ingredients to awaken the senses, [such as] pimento, absinthe and red basil.”
Hot Water’s flacon features a red hue, too. “The choice of red and black was obvious — they are the colors of passion and intensity,” said Epuran d’Esneval, adding the bottle was designed by Raphaël Cloix of ADN Atelier Design. “The sensuality is expressed through the soft-touch black sides. The overall design is masculine, modern and elegant with a family link to Cool Water.”
The eau de toilette will be available as 60- and 110-ml. sprays, which in the U.K. will be priced at 35 pounds, or $57 at current exchange, and 45 pounds, or $73, respectively. Hot Water’s lineup also will include an aftershave lotion, hair and body shampoo and stick deodorant.
The fragrance will bow in European and travel retail markets starting in late August and in the U.S. in the spring.
While Epuran d’Esneval declined to discuss projections, industry sources estimate Hot Water will generate $40 million in wholesale revenues in its first year worldwide.
A new Joan Rivers coffee table book, titled “Joan Rivers Confidential,” gives readers never-before-seen photos and letters of the late comedian throughout her life. “Because of her drive to always be fresh, she kept records of every appearance, every performance, all the jokes that were used on TV, all the clothes that were worn,” said Rivers’ daughter Melissa. Here, Rivers poses at the “Tonight Show” in Tracy Mills in 1985. Read more about the book and see more photos at WWD.com. #wwdeye
After a career at New York hot spots like Narcissa, Dovetail and Nix, @chefjfraser has expanded to the West Village with The Loyal, a modernized take on an American brasserie. “And as I’ve gone through my career I’ve felt some departure from that kind of simple, straightforward [cooking]. This is meant to take on the idea of ‘what if the American brasserie was invented today?’” #wwdeye (📷: @chinseephoto)
@bellahadid and @lilyaldridge at @bulgariofficial’s celebration on Friday night, toasting the brand's new Peter Marino-designed flagship on Fifth Avenue. The two-part event included a cocktail party at the store followed by a dinner at a mystery location — the Met Cloisters. #wwdeye
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews