The fur will fly at QVC on Nov. 5, if Dennis Basso has anything to say about it.That’s when the designer will launch his first fragrance — which bears his name — exclusively for the TV retailer in the U.S. It will enter Harrods in March, then expand internationally. The scent is intended to complement both Basso’s upscale collection, as well as the affordable faux furs, ready-to-wear and accessories he sells on QVC. Basso’s association with QVC spans two decades. “I love the idea of being able to dress women and give them part of my world,” Basso told WWD. “I truly wanted this to be a signature fragrance, but this is just the beginning. I would love to do more scents in the future, and create complementary products like sachets. I’ve waited so long to do this — I didn’t want to make something just for the sake of doing one, so I was extremely involved in putting it together.”That’s business as usual for Basso, he emphasizes. “I’m totally hands-on, 100 percent,” said Basso. “If I’m going to put my name on it, I want to be involved from start to finish.”Basso worked with The Cloudbreak Group and Firmenich to develop the scent, which has top notes of Italian bergamot, lemon and crisp green apple; a heart of orange blossom, jasmine sambac and French tuberose, and a drydown of cedarwood, cashmere woods and white musk. “It was very important to me that this be a scent that women can wear day or night,” said Basso, who added that as a child, he remembered watching his mother apply Lanvin’s Arpège before going out for the evening. “I remember thinking, When I grow up, I’m going to go out every night.”The eau de parfum will be available in one size: 2.5 oz. for $69.In keeping with his taste for luxe finishes, Basso decided to wrap the outside edge of the round glass bottle with a band of faux fur. “I wanted it to look luxurious and modern, with some weight to it,” he added. It is topped with a faceted crystal with an engraved silver-tone plaque.While Basso and Cloudbreak executives declined to comment on projected sales, industry sources estimate the scent could do upwards of $8 million in its first year at retail.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim