The fur will fly at QVC on Nov. 5, if Dennis Basso has anything to say about it.
That’s when the designer will launch his first fragrance — which bears his name — exclusively for the TV retailer in the U.S. It will enter Harrods in March, then expand internationally.
The scent is intended to complement both Basso’s upscale collection, as well as the affordable faux furs, ready-to-wear and accessories he sells on QVC. Basso’s association with QVC spans two decades.
“I love the idea of being able to dress women and give them part of my world,” Basso told WWD. “I truly wanted this to be a signature fragrance, but this is just the beginning. I would love to do more scents in the future, and create complementary products like sachets. I’ve waited so long to do this — I didn’t want to make something just for the sake of doing one, so I was extremely involved in putting it together.”
That’s business as usual for Basso, he emphasizes. “I’m totally hands-on, 100 percent,” said Basso. “If I’m going to put my name on it, I want to be involved from start to finish.”
Basso worked with The Cloudbreak Group and Firmenich to develop the scent, which has top notes of Italian bergamot, lemon and crisp green apple; a heart of orange blossom, jasmine sambac and French tuberose, and a drydown of cedarwood, cashmere woods and white musk.
“It was very important to me that this be a scent that women can wear day or night,” said Basso, who added that as a child, he remembered watching his mother apply Lanvin’s Arpège before going out for the evening. “I remember thinking, When I grow up, I’m going to go out every night.”
The eau de parfum will be available in one size: 2.5 oz. for $69.
In keeping with his taste for luxe finishes, Basso decided to wrap the outside edge of the round glass bottle with a band of faux fur. “I wanted it to look luxurious and modern, with some weight to it,” he added. It is topped with a faceted crystal with an engraved silver-tone plaque.
While Basso and Cloudbreak executives declined to comment on projected sales, industry sources estimate the scent could do upwards of $8 million in its first year at retail.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast