The fur will fly at QVC on Nov. 5, if Dennis Basso has anything to say about it.
That’s when the designer will launch his first fragrance — which bears his name — exclusively for the TV retailer in the U.S. It will enter Harrods in March, then expand internationally.
The scent is intended to complement both Basso’s upscale collection, as well as the affordable faux furs, ready-to-wear and accessories he sells on QVC. Basso’s association with QVC spans two decades.
“I love the idea of being able to dress women and give them part of my world,” Basso told WWD. “I truly wanted this to be a signature fragrance, but this is just the beginning. I would love to do more scents in the future, and create complementary products like sachets. I’ve waited so long to do this — I didn’t want to make something just for the sake of doing one, so I was extremely involved in putting it together.”
That’s business as usual for Basso, he emphasizes. “I’m totally hands-on, 100 percent,” said Basso. “If I’m going to put my name on it, I want to be involved from start to finish.”
Basso worked with The Cloudbreak Group and Firmenich to develop the scent, which has top notes of Italian bergamot, lemon and crisp green apple; a heart of orange blossom, jasmine sambac and French tuberose, and a drydown of cedarwood, cashmere woods and white musk.
“It was very important to me that this be a scent that women can wear day or night,” said Basso, who added that as a child, he remembered watching his mother apply Lanvin’s Arpège before going out for the evening. “I remember thinking, When I grow up, I’m going to go out every night.”
The eau de parfum will be available in one size: 2.5 oz. for $69.
In keeping with his taste for luxe finishes, Basso decided to wrap the outside edge of the round glass bottle with a band of faux fur. “I wanted it to look luxurious and modern, with some weight to it,” he added. It is topped with a faceted crystal with an engraved silver-tone plaque.
While Basso and Cloudbreak executives declined to comment on projected sales, industry sources estimate the scent could do upwards of $8 million in its first year at retail.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)