Desigual, the fast-growing Barcelona-based retailer and wholesaler, is importing its new fragrances into the U.S. with plans for an eventual full-out assault on the beauty category.
Packaged in the wildly colorful motif associated with Desigual, three scents — Sex, Fun and Love — will make their debut in the U.S. early in 2014. The expansion into the 15 American doors follows what Manel Jadraque, chief executive officer of Desigual, called a “very successful” launch in November in Spain.
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