Desigual, the fast-growing Barcelona-based retailer and wholesaler, is importing its new fragrances into the U.S. with plans for an eventual full-out assault on the beauty category.
Packaged in the wildly colorful motif associated with Desigual, three scents — Sex, Fun and Love — will make their debut in the U.S. early in 2014. The expansion into the 15 American doors follows what Manel Jadraque, chief executive officer of Desigual, called a “very successful” launch in November in Spain.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)