BERLIN — German direct sales company LR Health & Beauty Systems has gone glam with the launches this summer of model and celebrity scents as well as a “Desperate Housewives” line of fragrances.
Swedish male model Marcus Schenkenberg and British singer Leona Lewis launched their first signature scents with LR in July, and this month the firm will release the “Desperate Housewives”-themed scents.
In his heyday, Schenkenberg appeared as the face of brands such as Versace and Calvin Klein, as well as representing multiple perfume products. But this is his first foray into creating a fragrance. “For me, it is important to be able to really identify with the scent and confidently claim, this is my fragrance,” said Schenkenberg.
His fragrance is a woody, green scent featuring bergamot, Szechuan pepper and vetiver. The fragrance comes in a matte black bottle that’s printed with the names of international cities — as well as his name. The Schenkenberg line also includes hair and body shampoo, after-shave balm and deodorant.
Lewis, a 24-year-old Grammy nominee, said that, as a vegetarian and an animal lover, she made the decision to partner with LR Health & Beauty Systems to create a fragrance based on its ethical production standards.
“I only work with companies and businesses that refrain from animal testing and that respect the environment,” she said.
Her fragrance, Leona Lewis, is a fruity floral with notes of blood orange, cassis, plum and musk. It is packaged in a purple-pink bottle with an ombré effect and is accompanied by a perfumed body lotion, shower gel and deodorant.
The “Desperate Housewives”-themed scents are named after the characters portrayed in the ABC series. Bree has notes of apple, white jasmine and amber; Susan features orange flower, cedar and sandalwood; Lynette blends citrus, cardamom and musk, and Gabrielle is a mix of raspberry, rose petals and patchouli.
The respective actresses are shown in the company catalogue, however, Marcia Cross, Teri Hatcher, Felicity Huffman and Eva Longoria Parker themselves are not part of the endorsement deal.
The rectangular bottles each feature an apple, the name of the scent/housewife and the television show’s logo. This is not the first fragrance line to be associated with the hit show — Desperate Housewives Forbidden Fruit, created with Coty, was launched in 2006.
Each of LR Health & Beauty Systems’ newly launched scents is an eau de parfum priced at 34.95 euros, or $49.15 at current exchange, for 50 ml.
LR Health & Beauty Systems sells cosmetics, fragrances and nutritional supplements in Europe, Asia and the Pacific through a network of 300,000 direct-sales partners. The firm also sells fragrance collections from Heidi Klum, Boris Becker and Michael Schumacher, and previously held fragrance deals with Christina Aguilera and Carmen Electra. Last year, total beauty sales for the company were 96.1 million euros, or $141.4 million at average exchange.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)