By and  on November 25, 2008

“I’m only about five minutes late because I was running around and spraying people,” said Sean “Diddy” Combs, who showed up to an event more than an hour late — in true celebrity fashion — to celebrate the unveiling a Times Square billboard showing off his second men’s fragrance, I Am King, which was unveiled earlier that day.

William P. Lauder, chief executive officer of the Estée Lauder Cos. Inc.; John Demsey, group president of the firm, and Terry Lundgren, chairman, president and ceo of Macy’s Inc., along with others, packed the Ava Lounge in the Dream Hotel on Monday night to recognize what executives expect to be a significant entry into the Sean John fragrance portfolio.

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