By  on July 10, 2014

PARIS — Diesel’s fragrance franchise is showing a new facet with the Only the Brave Wild men’s scent, due out next week.

It’s the third installment in the collection, which launched in 2009 and ranks 10th among men’s scents in Europe, according to Nathalie Duran, international general manager of designer fragrance brands at L’Oréal.

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