By  on August 1, 2008

PARIS — Parfums Christian Dior hopes to tap into a casual Zeitgeist — and a new male consumer — with Dior Homme Sport, due out this fall.

The fragrance from the LVMH Moët Hennessy Louis Vuitton-owned brand, targeting men ages 25 to 40, will be the fourth in the Dior Homme collection, which first kicked off in September 2005.

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