By  on November 30, 2012

MILAN — Procter & Gamble Co.’s Global Prestige division is launching a new Dolce & Gabbana women’s eau de parfum: The One Desire, fronted by Scarlett Johansson.

“Desire is a new blockbuster fragrance. This [scent] will be one of the top initiatives of the year in the industry,” said P&G Prestige vice president Luigi Feola.

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