Donna Karan is heading back into the fragrance arena with Woman, slated for an August launch.
“This project represents Donna’s supportive messages to women,” said Veronique Gabai-Pinsky, global brand president of Aramis and Designer Fragrances, BeautyBank and Idea Bank at the Estée Lauder Cos. Inc., Karan’s fragrance licensee. “She has always tried to enhance every woman’s best features. She makes you feel beautiful, no matter what.”
Karan worked with architect Zaha Hadid to create the bottle for Woman, which looks like a free-form sculpture. Its curving shape is designed to harmonize with Karan’s 1994 best-selling Cashmere Mist bottle. The earlier flacon was created by Karan’s late husband, Stephan Weiss, a sculptor who created the bottles for the Karan fragrance franchise. While attesting to the originality of Hadid’s bottle design for Woman, Karan characterized her work as “the next step” in design evolution. “This is Zaha’s bottle,” the designer said, while underscoring the bedrock contribution Weiss had made in establishing the brand.
For Karan, part of the power of women springs from their collaboration with men. “There is a man in every woman,” she said in a phone interview with WWD, attributing a large part of the success of her fragrance business to Weiss. “He made all the bottles; he did everything,” she said of Weiss. “I did help a little bit.” She then detailed her successful fragrances of the past and talked about how Weiss had designed the bottles and also worked on the concepts behind the packaging. “Woman — a woman and a man all coming together for me — that is the power of a woman,” Karan said.
She also noted that the fragrance is as complex as the women who will wear it.
Karan and perfumer Anne Flipo worked with Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos. Inc., and International Flavors & Fragrances to create the juice. Built around a core of sandalwood and Haitian vetiver, the mix also includes orange flower.
The collection includes eaux de parfum in two sizes, 1.7 oz. for $85 and 3.4 oz. for $115, as well as a 6.7-oz. body lotion, $50, and a 6.7-oz. body cleansing lotion, $45.
At launch, Woman will be carried in about 240 doors in the U.S., including Bloomingdale’s, Lord & Taylor, Neiman Marcus, Nordstrom and Saks Fifth Avenue. It will enter the U.K. at Harrods later this fall.
The ad campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, is intended to “celebrate the accomplished yet sensual side of multifaceted women,” said Carol Russo, senior vice president and general manager, North America, for Aramis and Designer Fragrances and BeautyBank. It features Christy Turlington Burns, Karolina Kurkvova and Liya Kebede and will begin running in September fashion, beauty and lifestyle magazines.
As well, the brand plans more than 15 million scented impressions, said Russo. While executives declined to comment on projected sales, industry sources estimated that Donna Karan Woman would do about $20 million at retail globally in its first year on counter. Industry sources also estimated that about $10 million would be spent on advertising and promotion.
Karan also is thinking about a fragrance project of her own to aid a cause that she has become passionate about: saving Haiti. Her idea is to create a fragrance based on vetiver, which can be found on the island. Then her fellow fashion designers could be enlisted to design the packaging.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)