BERLIN — Douglas Perfumeries just opened a new flagship here that’s located on the Upper Eastside — that’s right, not the New York City neighborhood.
The new 10, 800-square-foot store, the largest of Douglas’ 29 locations in Berlin, is part of the German capital city’s new Upper Eastside residential-commercial development area that’s luring investors and shoppers.
The Douglas store occupies a key location at the corner of Friedrichstrasse and the historic boulevard Unter den Linden, a tourist mecca.
It’s also steps away from a luxury shopping stretch awash in high-end stores such as Escada, Hermès, Bottega Veneta, Yves Saint Laurent Rive Gauche and more.
The two-story Douglas store caters to both upscale and moderately spending shoppers, uniting high-end skin care brands like La Mer and Wolfgang Joop’s Wunderkind with a makeover photo studio for before-and-after shots — the first of its kind for the company.
Seated massage is on offer, as is hairstyling in the Douglas Competence Hair Center. MAC Cosmetics and Bobbi Brown counters are staffed full time with makeup artists and there’s also a section for “husband parking,” with magazines and cappuccino for men waiting for their female shoppers.
Douglas is feeling positive in the face of the current economic downturn — October 9th preliminary figures for the fiscal year showed national and international sales growth.
The company recently told WWD that it expects that adding new brands to store shelves, particularly innovative skin care lines, will keep customers coming in for new experiences. In all, Douglas operates 731 perfumeries, 447 of which are in Germany.
A spokesman added Douglas is cautiously optimistic about the holiday season. On opening day, the new store, whose sales in the first year could exceed $10 million according to market sources, boasted a bountiful display of holiday gifts ready and waiting.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast