Beyond a glass of Champagne and a blowout, one of the next biggest requests at Drybar, according to Kim Natale, the company’s senior vice president of product, is a candle that brings the smell of the experience home.This month, that wish is on the menu with the launch of The Scent of Drybar candle, based on its signature Triple Sec scent.The 6-ounce candle retails for $45 and could lead to full array of scents based on the fragrances of the popular blowout salon. It will be available at all 87 Drybar locations and on nordstrom.com.Aside from an apparel capsule collection offered in Holiday 2016, this is the first non-hair product launched by Drybar. Although Drybar does not comment on sales, industry sources peg its sales at exceeding $110 million. The company branched into a full retail product assortment in 2013. That portion of the business comprises about a third of company sales, but packs a bigger profit punch, industry experts said.Candles are also a booming business estimated to top $3.2 billion in sales, according to research from Mintel. Moreover, according to NPD, the biggest gains are in premium candles where Drybar’s price point competes. Acknowledging candles will fire up sales, Natale said candles are more than just an item to sell at Drybar.“Candles have been a passion project for Alli [Webb, who founded Drybar in 2010],” said Natale. “We’re finally making it happen in time for Holiday.”Formulated with Drybar’s notable Blanc fragrance with subtle hints of vanilla, amber and musk, the “candle really smells like Drybar,” said Natale.But heeding safety precautions (especially with styling items in use), don’t expect to see candles ablaze at Drybar. Instead the candles will be presented on counters and available to sample.Drybar is revving up growth outside of its traditional offer. Last month the company added a dry-styling option price at $20 versus $45 for the original wet blowout. It is a choice the company said gives customers access to products and hot tools to style hair without the washing component. It also should help Drybar broaden its reach to customers with hair textures that they don’t necessarily want blown out.The dry-styling store format is being tested at Drybar’s Bethesda, Md., shop with the potential to roll out on a larger scale. The business is also eyeing international expansion beyond North America.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)