By  on September 27, 2012

MILAN — After releasing Dsquared2 Potion for Man in 2011, ICR-ITF Group, the fashion brand’s fragrance licensee, is preparing to launch a female version, Dsquared2 Potion for Woman, which is hitting shelves this week.


With vertical grooves, a luxurious ingredients label and a golden cap, the bottle is reminiscent of those found in old laboratories or pharmacies.  The new eau de parfum — a floral, oriental chypre — is positioned as a luminous love potion that can turn women into seductresses. Photographer Mario Sorrenti shot the new ad campaign, which is due to break on TV, print and the Web in October and features models Malgosia Bela and Diego Miguel shedding clothes and locking lips in a passionate love scene.

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