By  on June 19, 2008

BERLIN — The tag line for Kate Moss' second scent, called Velvet Hour, is "Embrace the Night" — and her fragrance licensee, Coty Inc., decided to do just that by hosting a launch event for the scent at Watergate Club here last week.

Moss, a self-professed fan of the nightlife here, selected the venue and knew exactly what she wanted for Velvet Hour, too, which is slated to be launched in September. Moss was actively involved in choosing the fragrance, packaging and name, vetoing options like Enigma and Velvet Night and instead going with Velvet Hour, a name she says invokes dusk, a favorite hour of the day.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus